We hear it all the time from clients and other business owners about how disappointed they are in their website traffic and exposure. One of the first questions we ask is about the true purpose and strategy behind creating the site, and was an online and offline marketing plan discussed and developed around the investment in an online presence? What we found consistent among different businesses sizes, is that they put up a website because everyone has one.

Most explain that they turned down e-marketing campaigns due to cost and left out features due to a lack of understanding on how they could drive their business, and additionally, some mentioned that they were never advised on any options beyond simply creating the website.

This would be like trying to sell your house "by owner" and not spending money on advertisements. There are millions of listings in many states, but you went ahead and spent time and resources to get the house in shape and the sign on the lawn hoping some people will drive by and see it. Sure, some will, but you will be greatly outperformed by the professional sales agencies and disappointed in your turnout and inconsistent exposure; this holds true for websites. Of course there are always exceptions, but why take the risk.

This will simply not happen working with Concept Management Partners (CMP). We make sure our clients are completely aware of all their options and are also very much qualified to assist with business and marketing strategies in order to generate and exceed results from any marketing effort; especially online. At CMP, we carefully select and align with partner firms that are experts in their respective fields to assist our clients at the highest level of performance.

This chart showing the effectivness of proper online marketing can be found at: http://www.marketingsherpa.com/article.php?ident=31654

A good reference to this topic could be found at: http://ezinearticles.com/?Targeted-Website-Traffic-Key-to-Internet-Marketing-Success&id=4571138

We are currently forming a plan to assist with the future Cybersecurity bill being proposed in congress. While this can at times be a controversial debate, we believe that if ethical people and companies get involved to assist, the power within the bill will be used for good, rather than for alternative motives. We intend to be one of those ethical firms helping to steer the developments into a user and business friendly approach.

For more information on this bill, go to: http://www.opencongress.org/bill/111-h4061/show

To download the H.R. 4061 PDF, go to: http://www.rules.house.gov/111/LegText/111_hr4061_txt.pdf

More to come on our developments and on specific aspects of the proposed bill. We will post descriptions of sections we are attempting to help with, and our plan to do so.

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Concept Management Partners is positioned to provide assistance in the above areas, as we believe it will take a major initiative over multiple regional entities to oversee this effort. Providing Cybersecurity awareness and best practices is critical, especially in the implementation and maintenance of such practices. On-going support and consulting for businesses will be vital to the success of this program. It would be difficult to train existing IT employees on all the issues concerning Cybersecurity, along with keeping up with the latest threats; not to mention the constant monitoring, analysis and reporting aspects that are required. It makes sense in most cases to establish a relationship with a vendor or "Certified" Institution, that manages this area full-time and has the proper relationships and infrastructure in place that provides the real-time monitoring and reporting expected for these services to be effective on a National scale.

Only time will tell if those running this effort in Washington DC will allow independent or local firms to play a role in this program. We are doing all we can to reach out and make our services known, which will allow us to create jobs and add value to internet users. 

More to come!