by John F. Robinson - CEO
24. June 2010 03:53
We hear it all the time from clients and other business owners about how disappointed they are in their website traffic and exposure. One of the first questions we ask is about the true purpose and strategy behind creating the site, and was an online and offline marketing plan discussed and developed around the investment in an online presence? What we found consistent among different businesses sizes, is that they put up a website because everyone has one.
Most explain that they turned down e-marketing campaigns due to cost and left out features due to a lack of understanding on how they could drive their business, and additionally, some mentioned that they were never advised on any options beyond simply creating the website.
This would be like trying to sell your house "by owner" and not spending money on advertisements. There are millions of listings in many states, but you went ahead and spent time and resources to get the house in shape and the sign on the lawn hoping some people will drive by and see it. Sure, some will, but you will be greatly outperformed by the professional sales agencies and disappointed in your turnout and inconsistent exposure; this holds true for websites. Of course there are always exceptions, but why take the risk.
This will simply not happen working with Concept Management Partners (CMP). We make sure our clients are completely aware of all their options and are also very much qualified to assist with business and marketing strategies in order to generate and exceed results from any marketing effort; especially online. At CMP, we carefully select and align with partner firms that are experts in their respective fields to assist our clients at the highest level of performance.
This chart showing the effectivness of proper online marketing can be found at: http://www.marketingsherpa.com/article.php?ident=31654
A good reference to this topic could be found at: http://ezinearticles.com/?Targeted-Website-Traffic-Key-to-Internet-Marketing-Success&id=4571138